Times with Credit Crunch is slowly slipping our short term financial memories… and Christmas is definitely helping speed up this process! So with times of celebration knocking our door the obvious choice to promote MYC4 Christmas Gift Cards this year would simply be to paint a glossy picture of how we, in the western world, have survived rough times and that we again have the surplus to be good and help needy Africans… (I guess you get where I am heading).
Well, my strategy this year, to get as many Gift Cards as possible over the digital counter, may seem rather controversial then, because I want to state three things that are far from aligned with the emotional picture painted above – here is my pitch of why you should give MYC4 Gift Cards to people you care about:
- They help fund small- and medium sized businesses – the need these businesses have is funding to develop an existing business, create more jobs, become a registered company, etc.
- They get the opportunity to reinvest the initial amount AND the return over and over again… ‘recycling will never go out of fashion’!
- They can (story)tell their network how they are investing in African growth
P.S. There is always room for another gift (it could be a hostess gift or or or) and especially when you can give as little as 5 Euro…