Saturday the 11th August 2012 MYC4 had an event in Copenhagen, Denmark. With the help of 25 volunteers we “closed” all Copenhagen’s 100 ATMs for two hours to create awareness about the problem that 380 million African adults don’t have access to a bank and therefore can’t borrow money to grow businesses etc. This is a service that MYC4 provides though our local partners and therefore we saw this campaign as a good opportunity to open this debate.
Please take a look at the video above, and feel free to share with your friends and family.
To close the banks in a creative way and without infuriating banks or customers, MYC4 and our 25 volunteers bicycled around Copenhagen with a sign with the written text CLOSED to give the bank customers the feeling of not having a bank. This feeling was of cause only temporary because upon closer inspection of the conspicuous ”CLOSED” sign on the machine, you could read that the bank wasn’t really closed and that there was talk of a fictional closure. The sign had the following text:
“An efficient and stable banking system like Denmark’s is a necessity to operate a sustainable society. For more than 380 million adults in Africa not having access to a bank is the daily reality. You can help to change this at MYC4.com by lending out as little as €5 in a microloan.”
MYC4 would like to give a special thanks to Philip Alexander Bock and Stefan Arnoldus Rasmussen for creating and producing the campaign, and the 25 volunteers who showed up on the event day.
If you want to read more about the event please follow the direct link.