Being a small company with limited budgets for advertising, we think it’s very important to keep all interested investors and friends of MYC4 up to date with what’s going on behind the curtain. To give our investors a versatile picture of MYC4, and at the same time don’t overload with unnecessary information, we give the followers different opportunities to follow where they think it’s interesting. Below you will find our social media channels, and what you get.
Facebook is currently our biggest communication platform with 1400+ likes. Our Facebook profile is managed from our Copenhagen office and is used to inform users and fans of MYC4 about general information about Africa with a financial twist, announcements, interesting blog post, milestones and current loans on MYC4.
To differentiate our tweets from our Facebook updates, we have chosen to set up a Twitter account which is managed from our Nairobi office in Kenya. These tweets are mainly focused on our provider and borrower updates and the everyday life at the office.
If you are already on Twitter you might also find these two profiles worth a follow; the first is our CEO, Mads Kjaer. Here you will get updates from his business trips and participation in different events, latest The World Economic Forum in Cape Town.
The second is our Operations Manager, Githa Kurdahl. Here you will get insights in the daily management and a good opportunity to dig deeper into MYC4 and learn about our key challenges and opportunities.
The best pictures of our borrowers who currently are or have been active on MYC4 are handpicked by the staff and shared on Instagram. You can use the first hash tag (#) on each picture to track the loan on MYC4; all you have to do is copy the link http://www.myc4.com/Invest/Loans/View/ and add the first hash tag with five digits to the link (essentially the loan id).
We are slowly building up our Linkedin profile with the approach that it can be used to generate new impact investors and raise more capital to be invested in African entrepreneurs. It’s also a good way to show your professional network that you support MYC4 on our way to build a sustainable Africa.
Our key challenge with our social media channels is in general to build a bigger fan base as well as satisfy current users with relevant information about MYC4 and Africa.
We are always open for what you as an investor think is relevant information to you and where you would like some more – so please share/like/comment/follow/tweet/retweet to contact us.